Microsft’s Scroogled campaign has become become one of the biggest jokes in the industry. It screams nothing but desperation and unprofessional competition. Just last week I went on a rant about Redmond’s Scroogled merchandise and this week they are targeting our beloved Chromebooks. They are not doing it alone, though – they have the Pawn Stars next to them.
The ad shows a lady walking into the famous Gold and Silver Pawn Shop in Vegas, rocking her Samsung Chromebook. She tries to sell it for a ticket to Hollywood but instead gets mocked and told she could probably get to Reno. The Pawn Stars crew highlights that it’s not a real laptop, doesn’t work offline and doesn’t have Office.
We won’t even mention the long list of inferior Windows computers and the company’s history. If Microsoft is really willing to pay Pawn Stars a fortune to make this commercial, it must mean they are feeling the pressure. Chromebooks are on the rise, and that means no good for a company who is used to ruling the PC market.
Let’s just point out Chromebooks are starting to do much more offline; email and office apps being the most popular. As for value, I am sure I could get a ticket to most places in the USA if I waltz in there with my Chromebook Pixel. I could probably get more for it than I would for many Windows laptops.
Stop the madness Microsoft, no one likes your Scroogled ads. Everyone just laughs at you, even our Windows Phone sister site WinSource. This is not the right way to get Google “pwned”.